Anti-Marxist Propaganda Methods

A couple of excerpts from the fascinating Nazi and East German Propaganda archives (see their FAQ), including pre-1933 publications and training materials. Makes for very unsettling reading.

It is nonsense to think that a popular style of speaking (which often turns out to be vulgar) is enough to win sympathy for the speaker in a meeting of workers. The opposite! The Marxist worker can tell what is genuine and what is artificial. When he sees that a speaker has taken on a “popular” style of speaking, or that he wears a shirt without a collar, or rolled up sleeves or other things like that, he becomes reserved and critical. Obviously a workers’ meeting is not a university auditorium. The speech must be simple and clear. But coarse language and shabby clothing generally harm the overall impression, just as do an elevated, lecturing style and elegant dress.

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They want a plausible justification and good reasons for doing what they instinctively feel. For decades the materialist worldview was pumped into them. They learned to evaluate everything from a materialistic and rational perspective. As convinced Marxists, they were ruled by cold, clear reason, not be feelings. Mind and stomach, not heart and soul, were the driving forces behind events. In their heart and soul many of these former Marxist workers are already National Socialists; only their materialism keeps them from breaking with the false gods of the past.

The movement’s speaker has the task of making it easier for Marxist workers to break with the past. He must be ready and able to give these citizens a logical basis for their emotional longing for National Socialism. He can do that only by knowing the Marxist worldview as well as he knows his own. He must be able to deal directly with the ideas of Marxists in the audience. He must be able to handle even the best Marxist discussion speakers.

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