Well shame on YouTube, and presumably shame on UMG too. I was innocently going about my mullet-research business just now, watching a Billy Ray Cyrus on YouTube, when I get a big animated advert for the world’s most slicky advertised cult. It seems YouTube and the content owner have reached an understanding, since the video was posted to the universalmusicgroup channel. Whoever runs their ad targetting engine should think about exclusions for cults. I don’t want to see their culty fibs when I’m watching Billy Ray! Now if you want to read up on their pitch to be a religion, here’s the link. And here’s another.
So I’m wondering if UMG mind that their branded content is being used as inventory for a cult to advertise over…?